"Skinimalism” or skin minimalism is taking over. It is about less is more. Buying less, wearing less and using less. The practice of reducing the number of products you use on your face sits within the theory that your skin will then have the ability to repair and rejuvenate your skin’s protective barrier on its own with the right amount of care and treatment. The idea stems from using much less while each product can be applied for many different applications & uses.